FarmDidi was founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar with a vision to become India's most respected and loved food brand by providing traceable, tested, and traditional high-quality food while empowering at least 1 million rural women.

They sell pickles online through platforms like their own website, Amazon, Flipkart, and quick commerce stores like Blinkit, Zepto, etc.

The company has been recognized by notable institutions like UNDP, Shark Tank India, Wharton Economic Forum, Government of Maharashtra, and NITI Aayog's Coffee Table Book.

Using the Advanced Zipcode Validator app, Farmdidi can instantly show customers whether products can be delivered to their area. This prevents failed deliveries, reduces confusion, and enhances customer satisfaction. Merchants can easily manage return & exchange options, COD availability, and expected delivery dates, making the shopping experience smooth and reliable.